Overview
项目总览
The project
项目背景
Project duration:
起始日期
My role:
职责
The results:
成果
EKO Verde is a company that focuses on recycled materials (bagasse) and while studying at the Atlantic School of Design in Nantes, France, worked with EKO Verde and collaborated on the design development of eco-friendly bottles.
EKO Verde 是一家专注于再生材料(甘蔗渣)的公司,在法国南特大西洋设计学院就读时,与EKO Verde合作进行了环保瓶的解决方案设计。
November, 2018—July, 2019
2019年10月 至 2019年12月
With Clara Tortorici, we worked as a two-person team to conduct research, design ideas, sketch experiments, renderings, and design presentations.
与 Clara Tortorici 作为两人小组进行调研、设计构思、草模实验、效果图制作和成果展示及演讲答辩。
After the workshop, he was well received by the client and scored in the top 3% of the class, and was able to visit EKO Verde's office in Nantes, France.
完成了环保水瓶的方案设计,并对后续网站建设提出了建议。Workshop结束后深受客户好评,课程分数在全班前3%,能够有幸去到EKO Verde在法国南特的办事处进行参观学习。
Overview
项目总览
About EKO Verde
客户需求解读
EKO Verde has been committed to the use of biodegradable bagasse as raw material to produce environmentally friendly products. In this workshop with the Atlantic School of Design in Nantes, France, we proposed the idea of establishing a recyclable water station in the hope of getting a solution that can look back on environmentally friendly water bottles.
EKO Verde 一直致力于利用可降解的甘蔗渣作为原材料生产环保产品,在此次与法国南特大西洋设计学院合作的workshop中提出建立可循环水站的构想,希望得到可回首环保水瓶的解决方案。
一站式回收EKO VERDE的环保水瓶
内置纯天然的洗涤剂
可提供经微过滤的净水和气泡水
Targets
目标使用人群
Outdoor athletes
户外运动者
Senior women
年长的女士
Children from 6 to 11
6-11岁孩童
- When jogging, there is no place to put the water bottle with you
慢跑时,无处安放携带的水瓶
- Some water bottles have too large a mouth, making it easy to spill water while exercising
有些水瓶瓶口过大,运动时饮水易洒一身
- It is difficult to count the amount of water you drink to stay healthy
很难统计合理饮水量来保持健康
- If you carry it on your body, the water will keep shaking in the bottle
如在身上携带,水在瓶中会一直摇晃
- Like to use old water bottles to water flowers
喜欢用旧水瓶浇花
- It takes a lot of effort to open the cap of the new water bottle alone
花很大力气才能独自打开新水瓶的瓶盖
-Prefer to keep old water bottles and reuse them
喜欢保留旧水瓶并重复使用
- Some water bottle shape is not very convenient to hold
有些水瓶形状不太方便握持
- Often forget to drink enough water
经常忘记喝足够的水
- Do not like the ordinary uninteresting drinking bottle
不喜欢普通的无趣饮水瓶
- Tend to lose their water bottles
容易丢失自己的水瓶
- Like to observe various details
喜欢观察各种细节
Stay hydrated
(chosen)
Observation
观察发现
- A minor dehydration (about2% of water loss) accompanies a 20% drop in sports performance
轻微脱水(约2%的失水)会影响20%的运动表现力
Maintaining a certain amount of water per day helps boost metabolism
每天保持一定的饮水量有助于促进新陈代谢
Children often forget to keep their own water intake
孩童经常忘记保持自身的饮水量
Strategy
设计策略
Go green, drink clean:
How to encourage the users to drink the right amount of water?
怎样鼓励我们的用户每日摄取足够的水?
Marketing
营销策略
Not only does Eko Verde offer 100% eco-friendly bottles, but they also offer self-serve dispensers, which means users who want to stay hydrated can refill their bottles multiple times. The frequency of water stations can be increased by encouraging users to maintain a healthy amount of water each day.
Eko Verde不仅提供100%的环保瓶,而且还提供自助式饮水机,这意味着想要保持水分的用户可以多次补充他们的瓶子。可以通过鼓励用户每天保持健康的饮水量来增加饮水站的使用频率。
Transportation
- Some athletic people said they stopped carrying water bottles because of the inconvenience
有些热爱运动的人说他们不再携带水瓶了因为不方便
Bottles are heavy and hard to handle
大容量水瓶很重而且很难抓握
Kids often lose their bottles. The size needs to be adapted
孩子们经常弄丢水瓶,瓶子尺寸也需要调整
Keep calm and carry me:
How to improve the portability of the bottle for long-term user possession?
怎样提高瓶子的便携性以让用户的长期持有?
Improving the portability of water bottles can increase the frequency of people's use and increase the interaction between users and water stations, thus truly achieving the purpose of environmental protection and reducing the use of disposable plastic bottles is our common responsibility.
提升水瓶的便携性可以提高人们的使用频率,增加用户与水站的交互,从而真正达到环保的目的,减少一次性塑料瓶的使用是我们共同的责任。
Recycling
- Outdoor activities such as camping or hiking have an environmental impact
户外活动,如露营或徒步旅行等对环境有影响
32% of young percent are recycling regularly against 51% of retirees
只有32%的年轻人经常回收利用,而退休人员的比例为51%
Children often forget to keep their own water intake
孩童经常忘记保持自身的饮水量
Drop your ego,
Drink from EKO:
How do we make the use of this bottle become an eco-citizen initiative?
我们如何让使用EKO Verde的产品成为一种环保宣言?
When carrying EKO Verde water bottles, people are given the impression that they "love the earth and are committed to the environment". At the same time, it is possible to build a community within a certain area and gather environmental enthusiasts with a consensus.
让EKO Verde成为一种环保标志,引领新风尚,当携带EKO Verde的环保水瓶时,人们就被赋予“热爱地球,献身环保”的印象标签。同时也能够在一定范围内建立社群,聚集有共识的环保爱好者。
Phase 2: User Research & Prototype
用户画像及设计构思
Persona
用户画像
Sketch and Prototype
创意草绘及草模
The model was completed in the school's model-making workshop using polyester foam and was finished by lathe, milling machine, and hand polishing.
在学校的模型制作车间使用聚酯泡沫,经过车床、铣床、手工打磨完成了模型。
Use paper cutouts to make windows and look through the water waves to the back of the stickers to verify the feasibility of the idea.
使用剪纸的方式做出窗口,透过水波看向贴纸背面,验证想法的可行性。
Phase 3: Final design
设计说明
We designed the edge of the cap in the shape of a leaf to convey the concept of environmental protection while making it easy for children to open the cap and increase the possibility of playing with and drinking from the bottle.
我们将瓶盖边缘设计成一片叶子的形状,转达环保概念的同时方便孩童拨开瓶盖,增加其把玩并喝水的可能。
For the special user group of "children", we have designed the cap of the eco-friendly water bottle to be lost-proof, so that it can be attached to the mouth of the bottle to avoid losing the cap.
考虑到“孩童”这个特殊用户人群的行为习惯,我们为环保水瓶的瓶盖进行了防丢设计,让其附着于瓶口上,避免瓶盖丢失。
The cutouts on the sticker work as a window for the child. The child will put the bottle closer to his eye to see what is showing inside the bottle.
外包装贴纸上的透明窗口可以透过瓶中的水看到贴纸背面的内容,增加水瓶的趣味性
The cutouts on the sticker work as a window for the child. The child will put the bottle closer to his eye to see what is showing inside the bottle.
贴纸正面讲述了EKO Verde环保水平的生态路径,可视化的呈现出了用户在其中发挥的积极作用。
The cutouts on the sticker work as a window for the child. The child will put the bottle closer to his eye to see what is showing inside the bottle.
贴纸背面展现了几个需要补充水分的场景和时刻,提醒人们及时摄取水分。
WEB - Life cycle
网页端解释环保流程
Envisioned scenarios
预想场景
Takeaway
总结
This workshop project was my first time working in a group with students of different nationalities. From the beginning when I was worried about cultural differences and communication problems, to the end when we discussed and divided the work tacitly, we completed the design together. We took advantage of our respective strengths in this project, communicated and discussed frequently, took on the corresponding responsibilities and pressures, encouraged each other, and each took the initiative to make the project a success.
这次的Workshop项目是我第一次与不同国籍的同学进行小组合作,从开始前担心文化差异和沟通难题,到后面激烈讨论并默契分工,一起完成了这次设计。在这次项目中我们发挥了各自的优势,频繁地进行沟通与讨论,承担了相应的责任与压力,互相鼓励,各自发挥了主观能动性,使得项目收获了最后的成果。