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Product Manager · User-Centered Thinking · Toronto

Hi, I’m Zoe.

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Human-first product thinking · Toronto

Featured projects

Selected work

A mix of human-centered products, AI-enabled experiences, and product thinking.

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0101

Selected project

01

Daywell ECG

Making medical monitoring easier to live with.

Wireless multi-lead ECG for comfortable, portable everyday monitoring.

Evidence4 clinician interviews · 7 suppliers coordinated · 5-person usability test

My roleProduct Manager

Research · Industrial Design · UX

Project scope
Product StrategyHealthcareUX ResearchHardware + App
Product insight

Make medical monitoring fit everyday life.

View case studyResearch · strategy · hardware + app
01 · User need

Busy adults. Limited time. High concern.

Access · Convenience · Reliable diagnosis

02 · Product system

Three nodes. One mobile experience.

3-channel ECG · Derived 12-lead waveform · Bluetooth

03 · Product decision

Smaller, softer, easier to wear.

Wing electrodes · Portable form · One node as host

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0202

Selected project

02

Cafe Knows

Helping people choose with more confidence.

A personalized café recommendation experience designed around a small but familiar moment: not knowing what to order while someone is waiting for your answer.

Evidence50+ in-store observations · Explainable recommendation prototype

AI ProductRecommendationUX ResearchProduct Strategy
Product insight

It started with a simple observation: under pressure, people often fall back on the safest choice.

View case studyFrom user behavior to AI product opportunity
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0303

Selected project

03

Philips Care‑Night

Making nighttime phone use feel less disruptive.

A bedside lighting concept that turns the everyday act of lifting a phone into a calmer, more intentional transition at night.

EvidenceSecond prize · Philips Intelligent Residential Lighting Campus Design Competition

Product StrategyIndustrial DesignConnected ExperienceBehavioral Insight
Product insight

The strongest interaction was the one people already knew: picking up and putting down their phone.

View case studyResearch · interaction · industrial design
0403

Selected project

04

Climb AI

Helping beginners notice what they missed.

An AI-assisted climbing experience that uses video to surface useful movement insights and inspire alternative beta.

EvidenceWorking concept · Responsible AI feedback framing

AI UXComputer VisionLearning ExperienceProduct Discovery
Product insight

The goal isn’t to tell climbers the “correct” move — it’s to help them see possibilities they may not have noticed.

Case study in progressCase study in progress

I’m interested in the small moments when people hesitate, misunderstand, or quietly give up.

That’s often where better products begin.

Capabilities

Where I can help.

01

Product

  • Product strategy
  • Opportunity framing
  • Product discovery
  • Cross-functional delivery
02

UX

  • User research
  • Journey & flow design
  • Interaction design
  • Prototyping
03

Applied AI

  • AI product thinking
  • Recommendation systems
  • LLM-enabled experiences
  • Computer vision concepts
04

Communication

  • Storytelling
  • Facilitation
  • Stakeholder communication
  • Translating technical ideas